It’s time to be greener, more sustainable, and better equipped

Sustainability starts with purchasing

The world is getting weary, but we’re raring to go: we take responsibility, stay true to our principles and work tirelessly to make sure our planet and its resources are treated with more care. We do as much as we can, as well as we can. What motivates us most? Making sure our children and grandchildren have a future they can look forward to.

We see it as our duty not only to equip our customers for the future, but also to make sure that we have a future in which we can work and live well. This why we pay close attention to which products we include in our range, how these are manufactured and who delivers them for us. For us, sustainable purchasing also means continuously expanding our range of products that save energy, conserve resources and are environmentally friendly, both during manufacture and usage.

Sustainability starts with purchasing wt$

*Every time you purchase an activeGREEN product.... Find out more

How you can recognise green at first glance in our product range

Products with the activeGREEN label
Sustainability starts with purchasing wt$

Most of our natural resources are limited and non-renewable. Consuming fewer raw materials and other materials is a key part of the effort to make our world more liveable, both for ourselves and future generations. So we don’t purchase any “one-day wonders”; instead, we choose products produced in a way that conserves resources and that can continue to be used over the long term. Because the higher the demand, the greater the incentive to incorporate more products of this type into our range.

We use activeGREEN to denote products that fulfil particularly rigorous sustainability criteria and are carbon offset, for example. These can be our own-brand products or those from another manufacturer. We make it easy for you to recognise green at first glance – and to buy from us.

  • Climate-neutral products
  • Products that are made of recycled materials, from sustainable sources & biodegradable
  • Products from climate-neutral suppliers
  • Products with high energy efficiency

Our climate pioneers

Where we do our own thing

Our own production facility
Sustainability starts with purchasing wt$

Whatever you need, we can make it happen. Because we think everyone deserves extra-special – whether that be special designs or colours, special dimensions or special equipment. In our kaiserkraft production facility in Haan near Düsseldorf, we develop and manufacture many of our EUROKRAFT products ourselves according to the highest quality and sustainability standards.

Sustainability plays an important role in our painting processes, too. We continually assess and optimise the methods, as well as the resources, that we use. For example, instead of using wet paint, we apply powder coating, which is better for the environment as it doesn't contain solvents. In addition, the powder coating is cured at a low temperature, thereby conserving valuable energy.

190 °C: the low temperature at which we cure our powder coatings. By the way, only 0.1% of the own-brand items we sell are the subject of customer complaints. This is significantly below the industry average.

Manufacturing expertise – Made in Germany

Why what we offer can take a little longer, but lasts practically forever

Guarantee periods and spare parts
Sustainability starts with purchasing wt$

Quality pays. And because part of what defines quality is longevity, we make sure to offer products with long guarantees. This helps to build customer trust, but also has other important effects: products with long guarantees benefit consumers across the product lifespan, reduce waste and are thus a sign of a high-quality manufacturer.

We also offer outstanding guarantees on products from our own brands EUROKRAFTpro and EUROKRAFTbasic: three years for EUROKRAFTbasic and at least ten years for EUROKRAFTpro. Both of these are above the legal minimum.

Our genuine spare parts are manufactured using the latest production techniques, meaning that they provide high quality, a precise fit and long-term safety over their entire service life. Our parts are delivered to you fast and are quick to install.

Products with long guarantees

Always the right spare parts

How we get from A to B and where the journey begins

Storage and delivery

Why we’re always happy to do our bit for people and the planet

Social responsibility and social projects

Local initiatives have a big impact: after all, it’s the staff on site who have the best idea of how the company could help the local community. So that’s exactly what we do: get active in local communities, by providing financial support and know-how, donating items, and being personally involved – for example in local charities and community groups, or by taking part in a marathon for a good cause.

Good for the climate: plant trees, get activeGREEN

Sustainability starts with purchasing wt$

In 2018, we partnered with PRIMAKLIMA to create a “company forest” consisting of 3,000 trees in Nicaragua. We’re thrilled that our customers support this initiative by purchasing from us, and that they opt for sustainable products.

Do it like Jan: join a Litter Pick

Litter collectors in action

Jan Kleen shows us the way, and we join in: with professional equipment for his Litter Picks. And with plenty of help and support for our own Litter Picks and teams.

mybeachproject in the Seychelles: turning rubbish into art

Sustainability starts with purchasing wt$

Stefanie Wichmann is cleaning up the Seychelles: she collects plastic waste and other litter and recycles it in a creative way. We’re very happy to support her efforts – and to join in.

Current articles on this topic

3 reasons why repairing is worth it

Sustainability starts with purchasing wt$

How to organise a Litter Pick at your company

Sustainability starts with purchasing wt$
Sustainability starts with purchasing mg$

And what are you doing tomorrow?

How can we help you to get started with sustainability? Or to build on what you’re already doing at your company? Let us know – because only together can we create a brighter future.