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e-business at KAISER+KRAFT

When e-commerce became a major topic in European trade in 1999 KAISER+KRAFT was well prepared. In 1995, we had already started to electronically record our workshop, office and warehouse equipment in a media neutral database, a “product information system” (PIM). At present, more than 35,000 products are available electronically. Since 1997, online shop contents and e-procurement catalogues have been produced “at the touch of a button” using this database. A special Data Maintenance Team was even formed to generate, maintain and further develop the product data. Due to many years of experience, the catalogue contents have been improved in quality on a continuous basis. Product text, attributes, graphics and additional key words at item level that help our customers find products are supplemented on a constant basis. The benefits of an e-procurement system depend greatly on the quality of the product data. As an international mail order company, KAISER+KRAFT bears a high degree of responsibility for our customers. Effectively managing this responsibility is, and will continue to be a core competence at KAISER+KRAFT.


Should you have any questions, our e-commerce/e-procurement team is available at all times.


Contact our e-procurement experts now



E-procurement & Customized Web

We have put together for you key background information regarding e-procurement and the quick solution of the Customized Webshops. Here you can read the data formats and classifications we use and how you too can simplify your material procurement in no time at all.

More information about e-procurement

More information about Customized Web


We have been successfully working together with a number of well-known large companies for many years now.

These include

Market places

The electronic KAISER+KRAFT catalogue is now available at several market places. These include open as well as closed systems, such as:

» A company of KAISER+KRAFT, Hoffmann Group, Keller&Kalmbach, Hagemeyer
» Multi-supplier platform
» Free use for all customers

Product comparison